Legal

Privacy Policy

This Privacy Policy explains how Aethalis Inc collects, uses, stores, and protects personal information when you use PawsBack, including our website, accounts, memorial features, and support services.

Last updated:March 24, 2026

Who this applies to

Visitors, account holders, paying customers, and people who contact PawsBack support.

What we collect

Account details, payment metadata, uploaded memories, usage events, and support messages.

Who operates PawsBack

Aethalis Inc is the controller for the information described in this policy.

1. Information We Collect

We collect information you provide directly to us, such as your name, email address, login credentials, billing information, pet profile details, and any photos, videos, audio, or written memories you upload.

We also collect technical and usage information such as device identifiers, browser type, IP address, log data, page interactions, and service diagnostics so that we can operate, secure, and improve the platform.

  • Account and authentication details
  • Uploaded pet memories and media
  • Subscription and payment status information
  • Customer support messages and form submissions
  • Security, analytics, and product usage events

2. How We Use Information

We use personal information to provide the PawsBack service, personalize your pet companion experience, process subscriptions, respond to requests, and maintain account security.

We may also use information to analyze product performance, prevent abuse, comply with legal obligations, and communicate important operational updates.

3. How We Share Information

We do not sell your personal information. We share information only when necessary to operate the service, such as with infrastructure providers, payment processors, analytics tools, customer support systems, and professional advisers.

We may also disclose information if required by law, to enforce our terms, or to protect the rights, safety, and security of PawsBack, our users, or the public.

4. Data Retention

We keep information for as long as needed to provide the service, maintain your account, resolve disputes, enforce agreements, and meet legal or accounting obligations.

If you request deletion, we will remove or de-identify applicable personal information unless we must retain specific records for security, fraud prevention, tax, or regulatory reasons.

5. Security

We use administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, or alteration.

No online service can guarantee absolute security, so you should also use strong passwords and protect access to your own devices and email accounts.

6. Your Choices and Rights

Depending on your location, you may have rights to access, correct, delete, export, or object to certain uses of your personal information. You may also be able to withdraw consent where processing is based on consent.

To exercise a request, contact us using the details below. We may need to verify your identity before completing certain requests.

7. Children's Privacy

PawsBack is not intended for children under 13, and we do not knowingly collect personal information directly from children under 13 without appropriate authorization.

8. International Data Transfers

If you access PawsBack from outside the country where our systems or providers operate, your information may be transferred to and processed in other jurisdictions. We use reasonable measures to protect transferred information.

Privacy Requests

Questions about this policy or requests related to your personal information can be sent to Aethalis Inc at liuxijing1207@163.com.